IDEATION DEVELOPMENT
- lizzy snow
- Oct 11, 2017
- 1 min read
LOGO DESIGN:
mostly wordmarks
ACCORDING TO CONTEMPORARY ART GALLERIES
keep simple, open for interpretation
sans-serif
monochrome
ART FAIRS
sans-serif
all uppercase
monochrome
ART SPACES
upper/lowercase
monochrome/duotone
CULTURAL FESTIVALS
vibrant colours
letterform(s) with a distinct shape
MUSIC FESTIVALS
colourful
key terms = uppercase
less important = lowercase
banner shape
KEY TERMS IN BUSINESS DESCRIPTION:
"outdoor"
"caters for emerging artists"
"experimentation"
"collaboration"
"inter-disciplinary"
"constantly evolving"
target audience = artists, lovers of contemporary art
Draft 1
Draft 2
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